Optivi AI: The Essential GenAI Visibility Platform by Homam Alghorani

With traditional search evolving into AI-generated answers, many brands find themselves losing up to 20 30% of their traffic if they don’t appear in AI responses.
Visibility isn’t luck; it’s engineered and Optivi AI stands at the forefront as the GenAI visibility platform designed to help brands stay seen across ChatGPT, Gemini, Claude and more

What Is Optivi AI & The Concept of GEO

Optivi AI introduces “Generative Engine Optimization” (GEO) or Answer Engine Optimization (AEO) as a next-gen alternative to traditional SEO.
GEO focuses on optimizing for AI-driven discovery rather than search engine rankings.

Through Optivi AI, brands can:

• Track visibility gaps and brand mentions across AI platforms

• Measure performance using metrics like the Brand Visibility Score (BVS) and Brand Rank Index.

• Analyze sentiment and tone, recognizing that “Sentiment Is the New SEO” in the GenAI era.

• Receive benchmarking and actionable recommendations to enhance visibility and competitive positioning

Why Brands Must Prioritize a GenAI Visibility Platform

As AI agents increasingly become the answer providers (rather than traditional search engines), brands must adapt or risk invisibility.
CMOs are already shifting SEO budgets toward GEO strategies, recognizing that AI visibility is now critical to brand discovery.
Optivi AI enables brands to proactively engineer their presence in AI responses ensuring they remain relevant in this new landscape

Key Features of the GenAI Visibility Platform

• Cross-Platform Monitoring: Seamless tracking of brand mentions across ChatGPT, Gemini, Claude, etc.

• Visibility Metrics: Includes Brand Visibility Score (BVS) and Rank Index for performance comparison

• Sentiment & Tone Analysis: Gauge how your brand is perceived in AI answers, with “sentiment as the new SEO” guiding your strategy

• Competitive Intelligence & Alerts: Real-time benchmarking against competitors to improve positioning

• Proactive Optimization: Guided recommendations to influence how your brand appears in generative AI responses.

The Future of AI-Driven Brand Discovery

The transition toward AI agents is reshaping marketing priorities. AI agencies and search engines demand a new approach one centered around engineering visibility in responses. With the rise of GEO, brands that fail to adapt risk fading into AI obscurity.
Optivi AI positions users at the forefront of this shift, empowering them to optimize and own their presence across emerging AI ecosystems.

Conclusion

In the era of AI-driven discovery, brand visibility is no longer about luck it’s about engineering. As a powerful GenAI visibility platform, Optivi AI empowers brands to track, measure and optimize their presence across generative AI environments. Built around GEO/AEO principles and boosted by metrics like Brand Visibility Score, this platform is essential for any brand seeking to remain visible and competitive as search evolves.